Practical, no-fluff guides on attribution, chat commerce and AI for performance teams. How tracking really works, where funnels leak, and what to do about it.
Why the browser pixel misses conversions, how server-side events fix it, and how deduplication and match quality actually work.
The attribution trail dies the moment a lead opens Telegram. Deep links, start parameters and postbacks bring it back.
Message categories, template messages and per-country rates, and how to budget for WhatsApp campaigns without nasty surprises.
Ad blockers, ITP and shrinking cookie lifetimes are eating your data. Where pixels still help, and where the server has to take over.
Click IDs, registration and FTD events, Cellxpert-style networks and how to reconcile postbacks against what you actually get paid.
Better conversion signals, placement hygiene, creative cadence and kill rules. Levers that move ROAS before you touch the budget slider.
FlowTracker tracks every conversion from ad click to FTD or order, server-side, across 34+ broker integrations, Stripe and Shopify.