Attribution & CAPI

Every FTD, matched to the exact ad that created it

Full-funnel FTD attribution built on server-side tracking and cross-device fingerprinting. FlowTracker follows every lead from ad click through Telegram, WhatsApp, broker registration and deposit, then feeds the result back to your ad platforms at a 97.2% match rate.

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97.2% match rate Server-side, no pixels required Cross-device fingerprinting

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Attribution · Last 30 daysLIVE

Match rate

97.2%

+38% vs pixel

FTDs matched

47 / 48

this week

Revenue

$24,800

+18%

ROAS

4.2x

all campaigns

Ad clicks164 · 100%

164

Telegram joins71 · 43.3%

Broker registrations52 · 31.7%

FTDs47 · 28.6%

0%Event match rate

0Parameters per event

0Broker integrations

0%Average CPA drop

Server-Side Tracking

Why pixels lose 60% of your conversions,
and server-side doesn't

Browser pixels die to ad blockers, iOS privacy, expired cookies and app-switching. FlowTracker records events on the server, where nothing can block them.

Browser pixel

~40%

of conversions correctly attributed

Blocked by ad blockers and iOS tracking prevention
Cookies expire in 7 days, FTDs take 14+
Trail dies the moment a lead opens Telegram or WhatsApp

FlowTracker server-side

~100%

of conversions correctly attributed, 97.2% matched to an ad

Events recorded server to server, nothing to block
Identity survives 30, 60, 90 day conversion windows
Fingerprint follows leads across devices and messaging apps

Capability	FlowTracker server-side	Browser pixel
Survives ad blockers and iOS privacy	Yes, server to server	No
Tracks through Telegram and WhatsApp	Yes, native	Trail lost at app switch
Cross-device identity	Yes, fingerprinting	Single browser only
Broker FTD and deposit events	34+ integrations + S2S	Not possible
Attribution window	30 to 90 days	7 days (cookie lifetime)
Typical accuracy	~100%	~40%

The Attribution Engine

Enrich, match, deliver.
Every event, every platform.

Three stages run on autopilot behind every conversion: enrichment, identity matching and CAPI delivery.

Event Enrichment

43 parameters attached to every single event

A raw click is worth little. FlowTracker enriches every event with device, browser, GEO, click IDs, messaging identity, broker account data and payment context, 43 parameters in total. That density is what makes a 97.2% match rate possible, and what makes the ad algorithms actually learn.

fbclid / ttclid / gclidDevice + OSBrowserGEO + timezoneTelegram user IDWhatsApp numberBroker account IDDeposit valueCurrencyLanding page+33 more

Device

iPhone 15

GEO

🇩🇪 DE

Browser

Safari 17

Click ID

fb.1.a3x

TG User

@marcus

Broker ID

IFX-8291

Fingerprint confidence · 43 params94%

Cross-Device Fingerprinting

Leads switch devices. Your attribution shouldn't break.

A lead clicks your Meta ad on mobile, joins your Telegram group, then registers with the broker on desktop three days later. The 360-degree fingerprint engine cross-references every touchpoint to stitch those sessions into one identity, so the FTD still lands on the right ad.

Device, browser and network signals combined probabilistically
Deterministic joins on Telegram ID, phone number and broker ID
Works across mobile, desktop and in-app browsers

Identity Graph · Lead #4,812matched

Meta click · iPhone, SafariDay 0

Telegram join · @marcusDay 0

RBroker reg · desktop, ChromeDay 3

$FTD $1,280 · IronFXDay 5

CAPI Delivery

Enriched events fired to Meta, TikTok and Google, plus S2S postbacks

Every matched event fires to Meta Conversions API, TikTok Events API and Google Ads in real time, deduplicated and hashed. Running affiliate networks? Server-to-server postbacks push the same events to Cellxpert and any custom endpoint. The algorithm stops optimising for cheap clicks and starts finding depositors.

Full-funnel events: Contact, Registration, FTD, Deposit
Automatic deduplication against any existing pixel
Flexible S2S postbacks with custom payload mapping

⚡ FTD Event · $1,280fired

Meta CAPI✓ Delivered · 112ms

TikTok Events API✓ Delivered · 94ms

Google Ads✓ Delivered · 138ms

S2S Postback · Cellxpert✓ Delivered · 87ms

Funnel Visualization

See exactly where your funnel
leaks money

Every stage from click to FTD, per campaign, per ad set, per creative. Spot the drop-off, fix it, watch the delta the same day.

app.flowtracker.io/funnels/meta-de-forex

Meta DE Forex · Ad Set 3 Last 30 days

Ad clicks3,420 · 100%

3,420

Landing page views3,105 · 90.8%

3,105

Telegram joins1,481 · 43.3%

1,481

Broker registrations1,084 · 31.7%

1,084

FTDs978 · 28.6% · $598,400

978

Insight Biggest drop is landing page to Telegram join (47.6% loss). Ask ASK why →

Once attribution is flowing, act on it: route hot leads with the CRM & Workflow Builder and re-engage cold ones with Broadcast Campaigns.

FAQ

Attribution questions, answered

How does FlowTracker achieve a 97.2% match rate?

Three layers work together: server-side event capture that ad blockers cannot touch, 43 enrichment parameters per event, and an identity graph that joins deterministic signals (Telegram ID, phone number, broker account ID) with probabilistic fingerprinting. When an FTD fires from your broker, we already know which click started the journey.

Do I need to remove my existing Meta or TikTok pixel?

No. FlowTracker deduplicates automatically using event IDs, so you can run your existing pixel alongside our server-side events. Most teams keep the pixel for page-view signals and let FlowTracker own everything from Contact through FTD.

Which brokers and platforms can send FTD events?

FlowTracker integrates with 34+ brokers directly, plus Cellxpert and generic S2S postbacks for any affiliate program that can call a URL. Stripe and Shopify are built into the backend for e-commerce teams. See the full list on our integrations page.

What happens when a lead converts weeks after the click?

Server-side identity does not expire like a browser cookie. FlowTracker supports 30, 60 and 90 day attribution windows, so an FTD that lands three weeks after the first click is still matched to the originating ad and fired to CAPI with the correct click ID.

Is this compliant with GDPR and platform policies?

Yes. Personal identifiers are hashed before they leave your workspace, CAPI payloads follow each platform's data standards, and data processing agreements are available for EU teams. Read more in our GDPR documentation.

Every FTD, matched to the exact ad that created it

Why pixels lose 60% of your conversions,and server-side doesn't

Enrich, match, deliver.Every event, every platform.