Solutions · E-commerce & Shopify

Shopify is built into the FlowTracker backend

Not a plugin, not a third-party app. Connect your store once and every order, checkout and refund maps to the exact ad that produced it. Then recover abandoned carts over WhatsApp, answer customers in one inbox and fire purchase CAPI with real margins.

See how it works

Native Shopify + Stripe WhatsApp cart recovery Margin-aware CAPI

Store Overview · Lumea StoreLIVE

Orders today

142

+22%

Revenue

$11,240

+17%

Blended ROAS

3.8x

on margin

Carts recovered

via WhatsApp

Meta Summer Sale · Advantage+4.6x · $4,820

TikTok UGC Creators · Spark3.1x · $3,140

Google Brand · PMax5.2x · $2,610

Order #8412 · $186 · attributed to Meta · Summer Sale

Native Order Attribution

Every Shopify and Stripe order,
mapped to the exact ad

FlowTracker listens to order webhooks straight from Shopify and Stripe, matches each buyer to their server-side fingerprint and attributes the sale to the click that started it. No UTM spreadsheets, no pixel guesswork.

Orders in, answers out

Checkout started, order paid, order refunded: every event lands in FlowTracker within seconds and joins the customer's journey timeline. You see revenue per campaign, per ad set and per creative, using the numbers your bank account agrees with.

Refunds and cancellations are subtracted automatically, so your dashboards report net revenue, not vanity revenue. Stripe subscriptions and one-off payments outside Shopify are attributed the same way.

One-click Shopify and Stripe connection Refund-aware net revenue per campaign Repeat purchases tied to the original acquisition ad

Order Eventsstreaming

Shopify · checkout_started✓ Matched

Shopify · order_paid · $186✓ Matched

Stripe · payment_succeeded✓ Matched

Attributed · Meta · Summer Sale✓ 96%

Purchase Event · Order #8412fired

Order value

$186.00

Real margin sent

$78.40

Meta CAPI · Purchase✓ Delivered

TikTok Events API · CompletePayment✓ Delivered

Google Ads · Enhanced conversion✓ Delivered

Optimising on profit, not just revenue

Purchase CAPI

Purchase CAPI with real margins, not just order totals

Most stores feed gross order value to the ad platforms and end up scaling low-margin SKUs. FlowTracker can send true margin per order, using your product costs, so Meta, TikTok and Google learn to find buyers who make you profit.

Server-side delivery means iOS updates and ad blockers don't dent your match rate. Beta stores see match rates around 97%, versus roughly 60% for browser pixels alone.

Explore Attribution & CAPI

Abandoned Cart Recovery

Recover abandoned carts where people actually reply: WhatsApp

Email recovery converts single digits. WhatsApp messages get read within minutes. FlowTracker's workflow builder triggers on abandoned checkouts and runs a timed WhatsApp sequence with the cart contents, a checkout link and an optional incentive.

Replies land in your inbox with the cart beside the chat, so your team, or an AI agent, can close the sale in the conversation. Beta stores recover up to 64% more carts than with email-only flows.

Drag-and-drop recovery flows, no code Recovered revenue attributed per flow Falls back to SMS or email if WhatsApp is unavailable

Cart Recovery Flow5 nodes

Trigger · Checkout abandoned > 30 min

WhatsApp · Cart reminder + checkout link

Wait · 24h, exit if purchased

WhatsApp · 10% code, expires tonight

Goal · Order paid, tag "recovered"

$8,360 recovered this month · 31% of abandoned carts

Engage & Retain

One inbox for support,
one click for restock broadcasts

Where's-my-order questions, size checks and refund requests from every channel in one queue, and your whole customer base one broadcast away when stock drops.

Store Inbox4 open

Lena P.WhatsApp · 2m

Where is my order #8395?

Julia M.Instagram · 9m

Does the linen dress run small?

Tom S.Messenger · 21m

Can I swap for a size L?

Customer · Lena P.4 orders · $612 LTV

Last order#8395 · shipped · DHL

Omnichannel support inbox for stores

WhatsApp, Instagram, Messenger, Telegram and Live Chat in one queue, with Shopify order history and tracking status pinned next to every conversation. AI suggests replies, your team hits send.

Broadcast · Restock: Linen Collectionsending

Delivered6,412 / 6,580

Read rate68%

Orders from broadcast218 · $19,440

Broadcasts for restocks and promos

Segment buyers by product, spend or last order date, then broadcast restocks, drops and promos over WhatsApp, Telegram, Email or SMS. Every send is attributed to the orders it produced.

Results

What stores see with FlowTracker

Sophie T.

E-commerce Lead · Lumea Store

+64%recovered carts

"The Shopify integration was the reason we switched. Orders map to ads out of the box, and the WhatsApp cart recovery flow recovered 64% more checkouts than our email-only setup. Support lives in the same inbox now, so we dropped two other tools."

★★★★★

Results from beta customers. Names and photos changed for privacy.

FAQ

E-commerce attribution, answered

How does the Shopify integration work?

Shopify is native to the FlowTracker backend. You authorise your store once and FlowTracker subscribes to order, checkout and refund webhooks directly. There is no theme code to paste and no separate app to maintain.

Do you support Stripe payments outside Shopify?

Yes. Stripe is a first-class source. One-off payments, invoices and subscriptions are matched to the buyer's fingerprint and attributed to the originating ad, the same way Shopify orders are.

What do you actually send to Meta, TikTok and Google?

Server-side Purchase events with the value you choose: gross order total or true margin based on your product costs. Customer identifiers are hashed before sending, and you control exactly which fields each platform receives.

Do I need customer opt-in for WhatsApp cart recovery?

Yes, and FlowTracker helps you collect it with checkout and on-site opt-in widgets. Recovery messages use approved WhatsApp templates, and conversation fees are billed at Meta's published rates with no markup.

Will this slow down my storefront?

No. Attribution runs server-side through webhooks, so there is no heavy script in your theme. The lightweight click-capture snippet is under 3 KB and loads asynchronously.

Does it work with WooCommerce or custom checkouts?

Shopify and Stripe are native today. Custom stacks can stream orders through the FlowTracker API or S2S postbacks, and more cart platforms are on the roadmap.